1. Mission

Every employee scorecard begins with a Mission—a clear, concise statement that explains the core purpose of your role and how it directly contributes to OXO's overall success.

What the Mission does:

  • Defines why your role exists
  • Connects your daily work to OXO's larger goals and vision
  • Provides context and meaning behind your responsibilities
  • Sets the focus and intent for all the outcomes and competencies that follow

Example Mission statements might look like:

  • "To ensure seamless customer experiences by resolving inquiries promptly and professionally, building trust and loyalty with every interaction."
  • "To drive operational efficiency across the supply chain, ensuring timely delivery and cost-effective procurement that supports business growth."
  • "To develop and execute marketing strategies that increase brand awareness, engage target audiences, and drive measurable business results."

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Your mission statement isn't just corporate language—it's your north star. When you're unsure about priorities or decision-making, refer back to your mission. It reminds you of the bigger picture and why your work matters.

How to use your Mission:

  • Read it regularly to stay aligned with your role's purpose
  • Use it to prioritize tasks—does this activity support my mission?
  • Discuss it with your manager if you feel disconnected from your role's purpose
  • Let it guide your decisions when faced with competing demands