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What This Means

Every property we onboard in 2026 needs to launch flawlessly. That means we don't just hand over keys — we hand over a fully operational, guest-ready, brand-aligned experience.

This objective ensures that before any property opens its doors:

• We have a clear budget that accounts for all pre-opening costs
• We've recruited the right people — not just filled positions
• Every team member is onboarded and trained in the OXO way
• The guest experience is designed, tested, and ready to deliver from day one
• The handover to operations is seamless — no surprises, no gaps

This is not about speed. It's about readiness. A smooth pre-opening means:

• Guests feel the OXO standard from their first interaction
• Owners see professionalism, clarity, and confidence
• Teams are set up to succeed, not scrambling to catch up

If we get pre-opening right, everything else follows. If we rush it, we pay the price for months.