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Understanding OKR #2 : Revenue Performance Across Business Units

This objective ensures that each revenue stream within OXO Living meets its financial targets while maintaining quality and competitive positioning. Here's what each key result means:

KR1 - Overall Revenue Accountability: Each business unit (ORE Development, ORE Agency, OHM, OXO Solutions, OTF, Central Services) must hit their individual revenue targets. This creates clear accountability and ensures no unit underperforms.

KR2 - Premium Pricing Strategy: OXO Hospitality Management (OHM) must achieve Average Daily Rates (ADR) and total revenue that are 15% higher than local market averages. This demonstrates our value proposition and premium positioning in the hospitality market.

KR3 - Distribution Channel Optimization: Reduce dependency on Online Travel Agencies (OTAs) by growing direct bookings and B2B partnerships to 30% of total revenue. This improves profit margins by avoiding OTA commission fees (typically 15-25%) and builds direct customer relationships.

KR4 - Solutions Growth: OXO Solutions must grow revenue by 15% compared to 2025, showing the viability and scalability of this service offering to external clients.

KR5 - Path to Profitability: Three units (OXO Global Initiatives, OXO The Factory, and ORE Development) must transition from investment/break-even phase to generating profit in 2026.

KR6 - New Revenue Stream Launch: The new OXO Concierge service must launch, reach financial sustainability (breakeven) by Q3, and generate 20% of its revenue from additional guest services and experiences by Q4—creating a new profit center while enhancing guest experience.